Broadland District Council is continuing to grow its Mindful Towns and Villages initiative, with Blofield, Strumpshaw, and now Thorpe St Andrew joining the movement to support mental health and wellbeing across the district.
Cllr Natasha Harpley, Cabinet Member for Communities and Housing, said: “By training local volunteers as Wellbeing Champions, we’re creating compassionate corners within our communities – places where anyone can talk, feel heard and find help when they need it most.”
The scheme, already active in several towns and villages, trains and supports Wellbeing Champions who encourage open conversations about mental health and signpost residents to support services.
Cllr Harpley added: “With many of us experiencing mental health challenges each year, building a supportive community is crucial. Initiatives like Mindful Towns equip individuals with the skills to make a real difference. These Wellbeing Champions will play a vital role in providing immediate support and improving wellbeing for our residents.”
Broadland District Council works in partnership with NHS Norfolk and Waveney Talking Therapies to deliver the training.
Blofield now has seven trained Wellbeing Champions and Strumpshaw has two, with more residents encouraged to join. In Thorpe St Andrew, several Town Council members, charity shop volunteers and small business staff have also completed training, strengthening the local support network.

Cllr Paul Newstead, Cllr Eleanor Laming, Leanne Gedge, Sophie West, Yvonne Mack, Plum Bristow, Dez Bruce from Blofield Courthouse and Margaret Harker Hall
The initiative highlights the work of organisations already making a difference. Gedge & Sons in Blofield offers sensitive support to families, while Strumpshaw Community Hall hosts regular events. Blofield Church runs toddler groups, “Open Doors” lunches, and coffee mornings. Jo Buckley, a local yoga and Pilates instructor, now trained as a Wellbeing Champion, supports residents across several villages.
In Little Plumstead, the Walled Garden has enabled the village to achieve Mindful status, with trained champions and inclusive programmes like the Men’s Shed and various community wellbeing events. The volunteers work closely with Broadland Council’s Communities Team, exemplifying grassroots engagement.
To get involved, visit: www.southnorfolkandbroadland.gov.uk/community-safety/support-wellbeing/mindful-towns-villages




