Cromer Pier has officially stepped onto the pitch as the proud new sponsor of the Cromer Youth under-10 Girls football team, known to their fans and families as The Panthers.
The partnership sees the iconic Cromer Pier logo emblazoned on the team’s brand-new matchday and training kits, supporting 12 local girls from the town and surrounding villages as they kick off the new season in style.
Jack Rogers, one of the coaches behind the team, said the players were “thrilled” to have the support of such a landmark part of their hometown: “It doesn’t get more iconically Cromer than the pier – the girls are incredibly proud to wear the name across their chests.”
The Panthers compete in the Norfolk Women & Girls Football League, travelling across the region each weekend. And thanks to this sponsorship, they’ll now be carrying a little piece of Cromer Pier with them wherever they go.
Sean Garrett, General Manager at Openwide Coastal, which operates Cromer Pier, said: “We’re incredibly proud to support such a positive, community-led team. The girls represent everything that makes Cromer special, talent, resilience, and heart. It’s a joy to back them.”
Fresh from the Lionesses’ stunning victory at the UEFA Women’s Euro 2025, the Panthers take to the pitch as part of a generation inspired by England’s champions. With hard work, support, and passion, some of these young players could well be the Lionesses of the future. This sponsorship isn’t just about shirts and logos, it’s about giving the next generation a platform to grow, compete, and dream big.
The sponsorship also comes as the Cromer Pier Show continues its acclaimed summer run, the world’s only full-season end-of-pier variety show. With dazzling dance numbers, live music, and laugh-out-loud comedy, the show draws visitors from across the UK and is a proud celebration of British live entertainment.
Just like the Panthers, the show represents teamwork, tradition, and homegrown excellence, a fitting parallel for two cornerstones of Cromer’s cultural and community life.
As the team prepares for a new season, and the theatre curtain continues to rise nightly on the Cromer Pier Show, this partnership is a celebration of the past, present, and future of the town, where sport, stage, and seaside spirit come together.
