Professor Chris Whitty, Chief Medical Officer (CMO) for England has visited Diss as a preparatory step for his 2026 Annual Report, which will focus on the specific health challenges and opportunities present in small towns and rural areas across the country.
Professor Whitty’s Annual Report provides independent advice and recommendations on public health matters. The 2026 report will provide an unprecedented focus on small town and rural health, putting a spotlight on the public health challenges and opportunities in these geographies.
The visit to Diss provided a significant opportunity for Norfolk’s health system leaders, partners, and community representatives to share real world insights, influence national policy, and showcase the innovative partnership work that is taking place.
South Norfolk Cabinet member, Graham Minshull said: “This visit is a vital opportunity to ensure the realities of rural life in Norfolk, from transport limitations and workforce pressures to the successes of our local partnerships are fully understood at the highest level of government. We are ready to underline the specific requirements needed from central government to continue improving health and wellbeing outcomes for our rural communities.”
Sessions throughout the day were designed to raise awareness of the unique challenges inherent in rural living and working, particularly when compared to urban environments. Key themes for discussion included; the impact of distance and limited public transport on accessing essential health services. Difficulties in recruiting and retaining a stable health and social care workforce. Barriers created by poor digital infrastructure in delivering modern care and addressing disparities linked to deprivation and infrastructure gaps unique to rural settings.
