SANDS UTD FC NORWICH is a new football club dedicated to supporting fathers, families and loved ones who have suffered the loss of a little one to SANDS – Stillbirth and Neonatal Death. It is heartbreaking and in most cases totally unexpected.

Sands United FC is a unique way for dads and other bereaved family members to come together through a shared love of sport and find a support network where they can feel at ease talking about their grief when they’re ready. 

The teams also commemorate their babies’ all too brief lives by proudly displaying their names on the kit worn for every match. 

And each team member helps make a difference by raising vital funds to help Sands achieve its vision of a world where fewer babies die, and when a baby does die, anyone affected receives the best possible care and support for as long as it’s needed.

SUFC Norwich now exists to bring that same support to fathers in Norfolk. SANDS UTD FC NORWICH is an official branch of the SANDS charity.

No level of footballing ability is required! We are here simply to meet new friends and support each other in a fun and friendly, zero pressure, team environment. No one will ever be expected to speak about anything they don’t wish to, or will ever be put on the spot to speak about personal feelings or experiences. We might get a bit fitter; some may enjoy a bit of football coaching, but ultimately we will be teammates kicking a ball around and having fun doing it together; teammates who genuinely understand the emotions you may be dealing with yourself. 

Please get in touch through our SANDS UNITED FC NORWICH Twitter and Facebook, email Guy at or call, message or WhatsApp on 07854 700090 for more information. Also see the SANDS UNITED FC ALL TEAMS Facebook page to see how the football clubs are supporting bereaved fathers and families nationally. 

We’d love to hear from you and welcome you into the football club whenever you’re ready.