Lathams of Potter Heigham

For 60 years, Lathams discount store has been offering a vast shopping experience and amazing prices in the heart of the Norfolk Broads. It has everything from great value everyday essentials including groceries, toiletries and DIY to clothing, homewares and gifts, not to mention a garden centre and Scallywags pet shop.

Lathams was first opened by Ken Latham in 1963 as a ‘piscatorial paradise’, a homage to his love for fishing on The Broads, and the store quickly became popular with local people and holidaymakers alike.

When Ken retired in February 1989, Lathams joined the family-run Norfolk discount group QD, who has since invested in the premises to expand the shopping experience for customers and built a dedicated Lathams Fishing Tackle shop opposite the main store.

At Lathams, you can always be sure of Value Guaranteed, with items across the store cheaper than other retailers or price matched. Shop big brands at small prices too, from Regatta to Emma Bridgewater.

Pop into the garden centre for a stunning array of top quality plants at amazing prices, including bedding plants which are homegrown by the QD Group in their very own nurseries. Treat your furry friend with a visit to Scallywags pet shop.

Customers at Lathams can sign up for a free Reward Card, offering 10% of their next shop, plus special deals, exclusive discounts and even a gift on your birthday. To get a Reward Card, simply pick up a form during your visit.

Also located in-store at Lathams is Flour & Bean Café – a family run bakery, using the highest quality, local ingredients to prepare mouth-watering artisan products. Pick up a loaf of freshly baked bread to takeaway or sit down in the café to enjoy delicious cakes and fancies. Whether you’re looking for a quick coffee, light bite or a full meal, Lathams Flour & Bean Café is a must-visit for breakfasts, lunches and dinners, as well as everything in-between. Alongside the best barista coffee, the café is licensed to serve cold beers, wine and prosecco. The afternoon tea is also not to be missed!

With so much to see, come and make a day of it on the stunning Norfolk Broads.

Lathams Discount Fishing Shop

Run by anglers for anglers, Lathams discount fishing tackle shop, is a must-visit on your trip to the Norfolk Broads. With everything for a great fishing trip, the shop has a complete range of reels, rods and tackle from big brands all at amazing value prices, as well as bait for both sea fishing and course fishing. Whether you’re a beginner or professional, the friendly team will be able to advise on the best gear and provide local catch reports during your visit too.