Nelson’s Journey launches Purple Picnic summer campaign

People across Norfolk are invited to make the most of the summer weather and raise money for Nelson’s Journey by hosting a Purple Picnic in July, as the Norfolk charity completes a
decade of its annual fundraising campaign.

Be it at school, work, the local book club or at home in the back garden, some will be
remembering a special person that has died, while others will be fundraising to support
Norfolk’s bereaved children and young people.

Purple Picnics can come in many shapes and sizes: From classic picnics in the park to office
Olympics during lunch break, bake off competitions at your weekly WI meet, or an end of
year super picnic to finish the school term in style and get everyone together one last time
before the school holidays.

To register your Purple Picnic activity today, receive free resources and guidance to support
your event, or just to find out more visit the website at .

Simon Wright, Nelson’s Journey’s CEO said: “Since its inception the Purple Picnic has
raised over £47,000 to help bereaved children and young people in Norfolk. “Seeing Norfolk communities come together in support of Nelson’s Journey’s work is always a joy to see, and we hope to make the tenth Purple Picnic the biggest one yet.” He said.

Award-winning butchers Archer’s, in Thorpe St Andrew, is supporting the Purple Picnic by
donating 10% of their sausage roll sales from the 8 th to the 15 th of July. Owner Jamie Archer said: “We are extremely happy to donate to the Purple Picnic again this year. Nelson’s
Journey is such an important local charity supporting many families through tough times.”

Horsford Primary School held a very special Purple Picnic at the end of SATs Week.The event was organised across both sites of the school and luckily the weather was on their side! Head of School Mrs Kirton said: “It was a great opportunity to bring the school community together.”

Cakes were donated for guests to buy and the local ice cream van parked on the playground
and had an endless queue from start to finish, kindly donating a percentage of its profits and
combined with two collection buckets and a Just Giving page, the picnic raised just under

Purple Picnic Month is July, but you can plan one for whenever suits you, so please pick a
date for your Purple Picnic and sign up today!