Broadland District and South Norfolk Councils are once again supporting Recycle Week, which runs from 22–28 September 2025.
Now in its 22nd year, it is the UK’s biggest annual celebration of recycling, organised by the Waste and Resources Action Programme. This year, the theme, Rescue Me! Recycle, shines a spotlight on everyday items that are often mistakenly thrown away but can, and should, be recycled.
The campaign aims to help residents recycle more of the right things, more often. The most commonly missed recyclables include: shampoo bottles, foil, trigger sprays, aerosols, yoghurt pots, aftershave and perfume bottles and toilet roll tubes.
By rescuing these items from the rubbish bin, residents can help reduce waste, conserve resources and protect the environment.
“It’s easy to overlook everyday items like shampoo bottles or foil, but recycling them really does make a difference,” said South Norfolk Council’s Cabinet Member for the Environment, Cllr Keith Kiddie.
“For example, recycling just one aluminium can saves enough energy to power a TV for three hours. Yet many of these items still end up in the bin. By rescuing these commonly missed items, we can reduce waste, protect our environment and make our communities greener. Recycle Week is a great reminder that small actions, like rinsing out a yoghurt pot or recycling a trigger spray, can have a big impact.”
Broadland District Cabinet Member for Environmental Excellence, Cllr Jan Davis, said: “We’re making great strides in recycling across our district, with the highest recycling rate in Norfolk. By rescuing these missed items, we can make our recycling efforts even more impactful. Let’s keep up the great work and make our communities cleaner and greener than ever before.”
Broadland District and South Norfolk Councils are encouraging residents to check what can be recycled and to make small changes that have a big impact.
Residents are being urged to keep an eye on the councils’ social media channels for tips and handy hints about how they can recycle more, or visit www.recyclenow.com/RecycleWeek to see what can and can’t be recycled.
