On 12 October 2021 a ceremony was held to mark the beginning of construction of the new Broadland Food Innovation Centre. Broadland District Council recently received final confirmation from the European Regional Development Fund for c. £5.7m for the food innovation project, which includes the Broadland Food Innovation Centre being built close to Norwich in Broadland District; bespoke innovation support packages with access to experts on every aspect of business growth; and a cluster which brings together research, academia, supply, production, the food and drink community, charities, government and finance. This support will be available to both tenants and eligible businesses through Norfolk and Suffolk. The Centre is scheduled to open in autumn 2022.