Friday, 14 September 2018 00:00

Latest figures demonstrate importance of tourism to North Norfolk

Written by  Ed Foss
Rate this item
(1 Vote)
Latest figures demonstrate importance of tourism to North Norfolk

The latest set of figures detailing how important the tourism sector is to North Norfolk has painted a clear picture of many more overnight stays and a £10m boost to the economy year on year.

The Economic Impact of Tourism report for 2017, published this week, has revealed the following:

  • ·The total number of trips (day & staying) to North Norfolk was 8,827,700.
  • ·Of these, 8,207,000 were day trips (up 5.8% from a 2016 total of 7,755,000).
  • ·And 620,700 were ‘staying’ or overnight trips (up 12.1% from a 2016 total of 553,500).
  • ·This gives a total tourism value of £505m (up 3% from a 2016 total of £495m).
  • ·In 2017 there were 11,352 actual tourism jobs (or 8,184 full time equivalent jobs). This is an increase of 3% compared to 2016.

The 2017 figures also compare well with overall growth in England – the 12.1% increase in the number of overnight trips to North Norfolk is against a background of a 3% increase in the same statistic across England as a whole.

The new statistics come as North Norfolk District Council continues to pursue and support projects backing the tourism industry, perhaps most notably the Deep History Coast and Visit North Norfolk’s promotional video campaigns.

On top of this, there have been anecdotal reports of bumper figures during 2018 to date, as a reflection of the long hot summer.

Cllr Nigel Dixon, Conservative Cabinet Member for Economic Development, Business and Tourism at North Norfolk District Council, said: “It’s really pleasing to see such a strong set of tourist sector activity indicators, especially the rise in overnight stays, it follows a very positive year on year trend. It shows that North Norfolk District Council, working in partnership with Visit North Norfolk and others, and investing in maintaining, improving and expanding tourist facilities, is paying dividends in supporting a key economic sector for North Norfolk.”

Cllr Virgina Gay, Liberal Democrat Shadow Portfolio Holder for Tourism at North Norfolk District Council, said: “Excellent news.  We’ve beaten the average increase in overnight trips across England by a very nice margin. This is what so many people have worked for.”

Cllr John Rest, Leader of the Independent Group at North Norfolk District Council, said: “This is a very positive message to show that North Norfolk is one of the best tourist areas to visit. We are striving to increase our facilities for visitors to enjoy and encourage them to stay longer and increasing our all year round trade, which will offer greater employment opportunities in the District.” 

Kayla Dunne, Brand Manager at Visit North Norfolk, said: “We are greatly encouraged by the latest report. The fact that the increase in overnight trips is four times the growth compared to England as a whole reflects North Norfolk’s unique visitor offering such as Blue Flag beaches, nature and a wide choice of places to stay and things to do. The trend of holidaying at home, enjoyment of natural beauty as well as authentic experiences, has increasingly attracted people to North Norfolk all year-round and our latest marketing campaign, North Norfolk, Naturally, aims to extend the main visitor season while providing a ‘shop front’ for visitors to plan their stay in North Norfolk.”

wellsmain.jpg

 

Last modified on Sunday, 13 January 2019 14:08

Related items

  • North Norfolk’s famous Bagot goats head south for their latest job

    Some of the famous North Norfolk Bagot goats have headed south to continue their valuable conservation and habitat-management work. 

    The 15 billies have been sent on a long-term loan to heathland near Thetford, on land looked after by Norfolk Wildlife Trust. 

    The loan follows the sale of a group of billies to Suffolk Wildlife Trust last year.

    Cllr Sarah Butikofer, Leader of North Norfolk District Council, said: “We’re delighted that the wildlife trusts see the same potential benefits as we do.

    The goats are a cost-effective way of managing vegetation and vulnerable habitats, and they act as a draw for tourists, too.”

     

  • Overstrand

    All Things Norfolk business member Joe Lenton of Original Art Photography focusses on Overstrand in the latest edition of his popular series to help inspire you and learn how to take that perfect image to encapsulate Norfolk. 

    Overstrand is just along the coast from Cromer heading East. You can even see Cromer Pier from Overstrand beach.

    The lines of the sea defences can be used as effective leading lines, drawing the eye through the image to the focal point of the pier or sunset, for example. You can either work at ground level or photograph from the promenade for a slightly elevated viewpoint.

     

  • Capture the beauty of Holt Country Park

    North Norfolk District Council (NNDC) launched its Holt Country Park photography competition in September 2018 and the response so far has been excellent. The winners so far have won prizes from a variety of local businesses as well as a place in the Holt Country Park 2020 calendar.

    The Green Flag award winning park is situated on the edge of the Norfolk Coast Area of Outstanding Natural Beauty and is host to many wonderfully visual subjects from orchids in the summer to snowdrops in the winter, many varieties of butterflies who share their airspace with dragonflies and damselflies as well as goldcrests and greater spotted woodpeckers.

    The park has a visitor centre with toilets, a car park with disabled parking bays (available at £2 per day) and way-marked routes suitable for wheelchairs and pushchairs.

     

  • Cromer on a Foggy Day

    All Things Norfolk business member Joe Lenton of Original Art Photography focusses on Cromer in the latest of his series of features for All Things Norfolk.

    Joe has over 50 international awards to his name and All Things Norfolk are delighted to bring you another edition of his popular series to help inspire you and learn how to take that perfect image to encapsulate Norfolk

    As we move through Autumn and Winter, the weather changes and the hours of daylight decrease. So, often many photographers seem to go into hibernation unsure of what to do until Spring. This month, I'd like to encourage you to make the most of the unique conditions of the cooler seasons. One particular phenomenon that you are likely to see more of is fog.

  • Bradfield Cricket Club opens new clubhouse with ‘Big Society’ help

    Bradfield Cricket Club had a special guest last Saturday (August 18 2018) before their league match against Horsford; North Norfolk District Council (NNDC) Leader, Councillor John Lee, was on hand to present the Club with a plaque celebrating the Council’s £15,000 grant from its Big Society Fund.

    This was the first serious fixture at the ground since Bradfield opened their refurbished clubhouse on August 4; part of a £120,000 project to secure cricket at one of the best grounds in Norfolk.

    The new clubhouse, on the edge of the pitch which Bradfield have played on since 1845 now boasts new changing facilities, toilets, kitchen, bar and social area, which together will provide better facilities, especially for children’s cricket at the Club.

    North Norfolk District Council has run the Big Society Fund for six years now and it has benefitted many community groups across the District, with over £1.6m being handed out to 219 community projects in that time.