Saturday, 14 October 2017 00:00

North Norfolk’s Cromer Pier – the show goes on!

Written by  Sue Lawson
Rate this item
(1 Vote)
North Norfolk’s Cromer Pier – the show goes on!

A new 10 year management contract to run Cromer Pier, one of the nation’s most iconic seaside structures, has been awarded by Pier owners, North Norfolk District Council, to Openwide.

The celebrated and award winning Grade II Listed Pier which has been described as ‘fabulously English’ has become a national treasure and a ‘gem of the Norfolk coast’ since it was built in 1901.

Playing host to the world’s only remaining full season End of the Pier Show, the 495 ft long Pier has claimed its fair share of awards through the years, kick-started many entertainment careers and provided a stunning backdrop to numerous films and productions.

This year marked the 40th anniversary of the famous End of the Pier show, and now, with the award of a new contract to Openwide, the show will definitely continue to thrill visitors and provide an added attraction on the North Norfolk coast. The new contract will start on 1st February 2018 and run for a minimum of 10 years – covering the 120th anniversary of the Pier in 2021.

Cllr Tom FitzPatrick, Leader of North Norfolk District Council, said: “We are tremendously proud to be custodians of Cromer Pier on behalf of the people of North Norfolk and the many tourists that come here every year. The Pier has always been an iconic structure for our area, and keeping the ambience and character of this asset is vital to North Norfolk’s tourist offer.  We are delighted to be awarding this contract to Openwide and ensuring a bright future for the Pier. We will be looking to support Openwide in expanding the attractions and the vitality of the Pier for years to come.”

Cllr Judy Oliver, North Norfolk District Council Cabinet Member for Corporate Assets and Commercialisation said: “' A key objective in NNDC's procurement strategy is to drive down costs and to get ever greater value for money. I am delighted that the new contract will help us achieve that aim whilst also ensuring ten years of excellent entertainment for residents and  visitors alike.”

Cllr Maggie Prior, Cabinet Member for Culture and Leisure at North Norfolk District Council added: “I’m very much looking forward to working with Openwide and ensuring the Pier has bright and vibrant future for many, many years to come.”

Steve Cutbush, Openwide Managing Director, said: “We are naturally delighted with the outcome after a very robust procurement process.  Openwide will continue to put the Cromer Show at the heart of the Pier’s offer and evolve and preserve this historical aspect of Britain’s seaside tradition, further building on the national heritage attraction it has now become. We are delighted that North Norfolk District Council has given us the chance to develop and grow the Pier in partnership with them into the future. We have therefore proposed a number of early enhancements to the Pier and its operations to enhance the commercial opportunities and reach a sustainable position without future subsidy. North Norfolk District Council already has a capital investment plan for the theatre and Pier. All of these enhancements will add to the Pier experience and enable it to evolve into the future as a national treasure and operate without further subsidy.” 

cromerpier750.jpg

Rory Holburn Operations Director added: "Openwide have proposed a number of new developments, with new offers added to the current Pier attraction, based upon our experience and success elsewhere. Our objective is to help the Council broaden Cromer’s appeal as a tourist destination with some exciting new attractions. Moving forward, we will evolve our proposals and seek to develop options that can add to the commercial and aesthetic success of Cromer as a resort. We have the most amazing team of motivated and dedicated staff all looking forward to taking our proposals forward and continue to delight our customers and patrons. We are delighted that we now have the chance to invest and to work with North Norfolk District Council to grow the Pier into the future.”

Key Facts:

  • Pier owned and maintained by North Norfolk District Council since the Council was formed as the result of local government reorganisation in 1974.
  • The 495ft long pier was built in 1901 and cost £17,000.
  • Won Pier of the Year in 2015
  • Famous for hosting the only traditional End of the Pier Show in the world
  • Free admission to the pier

North Norfolk District Council is proud to be the custodian of this national treasure and has protected and enhanced this iconic asset. In 2015 the Pier underwent a £2m refurbishment and later in 2016 it benefited from a £8 million pound coastal defence scheme. Further major works costing £500,000 are planned by North Norfolk District Council on the Pier which includes:

  • Extensive improvements to the theatre roof, ventilation and electrical switchboards
  • Work to replace the sewerage system, housing and access gantry between theatre and RNLI boat shed, along with new fire hydrants and redecoration
  • Work to replace an area of decking between the forecourt and the front of the booking office, and Tides Restaurant.
  • Replacement of two lamp columns on the forecourt
  • Completion of the deck lighting
  • A five year rolling programme of structural inspections

cromerPIERART.jpg

Last modified on Saturday, 14 October 2017 10:22

Related items

  • Planning application submitted for Community Sports Hub

    Three indoor tennis courts will be at the centre of a key sports development proposed by North Norfolk District Council, bringing sport and leisure benefits to all ages, all year round.

    Plans for a £3.2m Community Sports Hub in Cromer have been submitted as the country enjoys the first week of Wimbledon fortnight.

    The project is being developed in conjunction with the Lawn Tennis Association (LTA) and Cromer Academy, whose students will directly benefit from the new facilities. The facility will provide better access to high quality tennis and benefit all ages, with a wider plan to double participation for young people in North Norfolk and beyond.

  • NNDC is helping Colby Primary School to go for eco gold

    Colby Primary School are active participants in the Eco-Schools project, a global programme which is part of Keep Britain Tidy. The school has an Eco Council made up of ten pupils of different ages who campaign within the school to make other pupils aware of environmental issues that affect themselves, their school and their local area.

    The school is consistently striving to improve its eco credentials further. In order to improve on one of their objectives, clearing litter, the school approached North Norfolk District Council (NNDC) to ask for some new litter pickers as they aspire to keep the school grounds and surrounding area tidy and free of litter. NNDC donated the junior litter pickers to the Eco Council at the school on 28 June.

  • North Norfolk District Council celebrates winning six Blue Flags

    The annual awards ceremony which sees Keep Britain Tidy hand out Blue Flags and Seaside Awards to local authorities was held in Cromer today, May 17th.

    Environmental charity Keep Britain Tidy is presenting 190 awards to England’s very best beaches, including 65 international Blue Flags and 125 Seaside Awards (eight more than last year), with 42 beaches achieving both awards. Many of the authorities receiving awards will be hosted by North Norfolk District Council on Cromer Pier today to celebrate their achievements.

  • Popular Bagot goats arrive back in Cromer

    North Norfolk District Council’s famous herd of Bagot goats has arrived back in Cromer as they prepare to spend another summer at the popular seaside resort.

    The Bagot goats – which have spent the winter on duty elsewhere in Norfolk – have proved a hit with visitors over the past couple of years, as well as carrying out an important habitat-management role on Cromer’s cliff.

  • New beach litter boards will help marine and coastal environment

    The number of #2minutebeachclean boards along the North Norfolk coast has more than doubled.

    Five new boards, which encourage people to spend 2 (or more) minutes picking up marine litter and plastic pollution, are being introduced at Walcott, Cromer West, East Runton, Sheringham East and Sheringham West. They were delivered in the last few days. The boards are sponsored by North Norfolk District Council and each has a custodian who looks after it day to day.

    The custodians of the new boards are the Kingfisher Café in Walcott, the Reef Stop Café in Cromer, NCI Coastwatch at East Runton, The Mo in Sheringham and the RNLI in Sheringham.