Wednesday, 22 December 2021 00:00

Air ambulance marks Christmas appeal success

Written by  Katherine Lawson-Phillips
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Captain Rob Gleave and Doctor Rob Major Captain Rob Gleave and Doctor Rob Major

East Anglian Air Ambulance (EAAA) is reflecting on a busy 2021 and feeling ever thankful for its incredible community of supporters after the recent success of its Christmas campaign, Gift of Life. 

Launched in mid-November, the Gift of Life campaign asked EAAA supporters to donate to the 24/7 air ambulance charity this Christmas, to help the crews continue to be there for people in their darkest hour over the festive period. 

The campaign also encouraged supporters to send a message of support for the crews which could be hung on a Christmas tree in each of the EAAA operational bases, one in Norwich and one in Cambridge, to help give all of the EAAA staff a morale boost.

The charity is overwhelmed to have received more than £80,000 in donations generated from the Gift of Life campaign and to have received more than 1,011 messages of support, which are now proudly decorating the charity’s bases and offices and have been shared with staff working from home. In total, 2,220 individuals from across Norfolk, Suffolk, Cambridgeshire and Bedfordshire responded to this campaign.

Working alongside the other emergency services, EAAA will continue to provide critical care, by air or by road, 24/7 throughout the Christmas and New Year period, all while remaining mindful and vigilant of Covid-19. As an independent charity, EAAA relies on public support and needs to raise over £15 million a year to deliver and develop the 24/7 helicopter emergency medical service for the region.

Matthew Jones, CEO of East Anglian Air Ambulance, said: “To receive so many donations in the build up to Christmas and over 1,000 hand-written messages of support for our teams has given us all an enormous boost at the end of what has been a very busy but very memorable year for EAAA.

“Our heartfelt thanks go to our very generous supporters who have made so much possible; in 2021 we opened our new state-of-the-art headquarters in Norwich, realised our goal of flying 24/7, started carrying blood on board every mission, held our very first pre-hospital emergency medicine research conference and much, much more. All of us are incredibly proud of everything EAAA has achieved in 2021 for our patients and for our community and I would like to take this moment to extend the most enormous thank you to each and every one of our supporters who keep us flying and saving lives.”

So far in 2021, EAAA has been tasked to 2,528 accidents or medical emergencies across the region and treated 1,716 patients who needed enhanced pre-hospital care. EAAA will be operating 24/7 throughout the festive period. 

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Last modified on Wednesday, 22 December 2021 18:12

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