Saturday, 14 October 2017 00:00

North Norfolk’s Cromer Pier – the show goes on!

Written by  Sue Lawson
Rate this item
(1 Vote)
North Norfolk’s Cromer Pier – the show goes on!

A new 10 year management contract to run Cromer Pier, one of the nation’s most iconic seaside structures, has been awarded by Pier owners, North Norfolk District Council, to Openwide.

The celebrated and award winning Grade II Listed Pier which has been described as ‘fabulously English’ has become a national treasure and a ‘gem of the Norfolk coast’ since it was built in 1901.

Playing host to the world’s only remaining full season End of the Pier Show, the 495 ft long Pier has claimed its fair share of awards through the years, kick-started many entertainment careers and provided a stunning backdrop to numerous films and productions.

This year marked the 40th anniversary of the famous End of the Pier show, and now, with the award of a new contract to Openwide, the show will definitely continue to thrill visitors and provide an added attraction on the North Norfolk coast. The new contract will start on 1st February 2018 and run for a minimum of 10 years – covering the 120th anniversary of the Pier in 2021.

Cllr Tom FitzPatrick, Leader of North Norfolk District Council, said: “We are tremendously proud to be custodians of Cromer Pier on behalf of the people of North Norfolk and the many tourists that come here every year. The Pier has always been an iconic structure for our area, and keeping the ambience and character of this asset is vital to North Norfolk’s tourist offer.  We are delighted to be awarding this contract to Openwide and ensuring a bright future for the Pier. We will be looking to support Openwide in expanding the attractions and the vitality of the Pier for years to come.”

Cllr Judy Oliver, North Norfolk District Council Cabinet Member for Corporate Assets and Commercialisation said: “' A key objective in NNDC's procurement strategy is to drive down costs and to get ever greater value for money. I am delighted that the new contract will help us achieve that aim whilst also ensuring ten years of excellent entertainment for residents and  visitors alike.”

Cllr Maggie Prior, Cabinet Member for Culture and Leisure at North Norfolk District Council added: “I’m very much looking forward to working with Openwide and ensuring the Pier has bright and vibrant future for many, many years to come.”

Steve Cutbush, Openwide Managing Director, said: “We are naturally delighted with the outcome after a very robust procurement process.  Openwide will continue to put the Cromer Show at the heart of the Pier’s offer and evolve and preserve this historical aspect of Britain’s seaside tradition, further building on the national heritage attraction it has now become. We are delighted that North Norfolk District Council has given us the chance to develop and grow the Pier in partnership with them into the future. We have therefore proposed a number of early enhancements to the Pier and its operations to enhance the commercial opportunities and reach a sustainable position without future subsidy. North Norfolk District Council already has a capital investment plan for the theatre and Pier. All of these enhancements will add to the Pier experience and enable it to evolve into the future as a national treasure and operate without further subsidy.” 

cromerpier750.jpg

Rory Holburn Operations Director added: "Openwide have proposed a number of new developments, with new offers added to the current Pier attraction, based upon our experience and success elsewhere. Our objective is to help the Council broaden Cromer’s appeal as a tourist destination with some exciting new attractions. Moving forward, we will evolve our proposals and seek to develop options that can add to the commercial and aesthetic success of Cromer as a resort. We have the most amazing team of motivated and dedicated staff all looking forward to taking our proposals forward and continue to delight our customers and patrons. We are delighted that we now have the chance to invest and to work with North Norfolk District Council to grow the Pier into the future.”

Key Facts:

  • Pier owned and maintained by North Norfolk District Council since the Council was formed as the result of local government reorganisation in 1974.
  • The 495ft long pier was built in 1901 and cost £17,000.
  • Won Pier of the Year in 2015
  • Famous for hosting the only traditional End of the Pier Show in the world
  • Free admission to the pier

North Norfolk District Council is proud to be the custodian of this national treasure and has protected and enhanced this iconic asset. In 2015 the Pier underwent a £2m refurbishment and later in 2016 it benefited from a £8 million pound coastal defence scheme. Further major works costing £500,000 are planned by North Norfolk District Council on the Pier which includes:

  • Extensive improvements to the theatre roof, ventilation and electrical switchboards
  • Work to replace the sewerage system, housing and access gantry between theatre and RNLI boat shed, along with new fire hydrants and redecoration
  • Work to replace an area of decking between the forecourt and the front of the booking office, and Tides Restaurant.
  • Replacement of two lamp columns on the forecourt
  • Completion of the deck lighting
  • A five year rolling programme of structural inspections

cromerPIERART.jpg

Last modified on Saturday, 14 October 2017 10:22

Related items

  • New Massage Hut at The Grove offers the perfect retreat for all

    The Grove Cromer is teaming up with The Massage Hut to offer hotel guests and visitors holistic massage therapy seven days a week, in a tranquil wooden cabin surrounded by trees and birdsong.

    The Massage Hut is a team of four therapists – Christy, Pat, Jason and Ashlee - who all qualified with the Massage Training Institute, a qualification that is recognised by the UK regulatory body for complementary healthcare practitioners, the Complementary and Natural Healthcare Council (CNHC). This means that as well as being able to offer relaxing pamper sessions, therapists are trained to understand and work with clients who have short and long term health issues. 

  • NNDC releases prestigious awards shortlist of 2017 design heroes

    The Graham Allen Award is presented annually by NNDC to the project considered to make the most significant contribution to the built environment within the district.

    Cllr Sue Arnold, Cabinet Member for Planning said: “The standard of entries this year has been excellent yet again.“The shortlist covers such a range of tremendously interesting design projects each with very strong specific merits. “Each one of them makes a great contribution to our built environment and to the high standard of the Graham Allen Awards.”

  • Holt Country Park, Sadler’s Wood and Pretty Corner Woods among UK's best open spaces

    Holt Country Park, Sadler’s Wood, near North Walsham, and Pretty Corner Woods, near Sheringham, have again been named amongst the best open spaces in the UK, winning the right to fly the prestigious Green Flag for 2017/18.

    This is the thirteenth year in a row that Holt Country Park has been able to fly the Green Flag, which denotes a welcoming, safe, clean and well-managed site.

    The award demands year-on-year improvement for the status to be retained.

  • Cromer sea-life mural completed

    A large sea-life mural surrounding the new Cromer West Prom play area has been finished.

    The 26m-long mural has been painted on the walls around the recently opened shipwreck play area. It depicts underwater flora and fauna local to North Norfolk’s coast, including seals, fish and seaweed.

    The new mural is part of North Norfolk District Council’s £1m Cromer West Prom investment that includes the recently opened ‘futureproofed’ catering kiosk, toilets and showers, as well as the play area, that can all be craned to higher ground in the event of a storm surge.

  • A Summer of Sporting Activities in North Norfolk

    Archery, street dance, multi-sports and football among a wide range of sports and activities on offer for youngsters this summer 

    A huge range of children's activities will be on offer at North Norfolk District Council-managed community sports centres during the Summer school holidays.

    The sessions will offer healthy and fun activities for youngsters aged between 4 and 12.