Monday, 26 September 2016 00:00

Norfolk Opticians' Centenary Toast Brew

Written by  Andy Bash
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Launching Dipple & Conway's centenary celebration ale at the Fat Cat Brewery are (L to R) Break charity fundraising manager Martin Green, TV broadcaster and patron of Break Jake Humphrey, Dipple & Conway director Damian Conway Picture Credit Newsmakers PR Launching Dipple & Conway's centenary celebration ale at the Fat Cat Brewery are (L to R) Break charity fundraising manager Martin Green, TV broadcaster and patron of Break Jake Humphrey, Dipple & Conway director Damian Conway Picture Credit Newsmakers PR

The latest ale from Norfolk’s award-winning Fat Cat Brewery, has been produced to celebrate the centenary of independent family opticians, Dipple & Conway. And with Dipple & Conway pledging to donate 10p for every locally-sold pint to Break, the charity’s patron – TV broadcaster Jake Humphrey – was happy to help with the launch. 

As a real ale enthusiast – “as every man from Norfolk should be” – Jake said helping with Cat’s Eyes was a particular pleasure. This is a win-win for everyone. Break makes some money, real ale drinkers get a real treat...and when their eyes glaze over, Dipple & Conway can help them out,” quipped Jake. 

“Real ale is a natural product that tastes good and is good for you,” said Damian Conway, who runs the Norwich, Swaffham and Diss-based Dipple & Conway business with his brothers James and Robert and their families. “It contains trace elements such as zinc and selenium that are good for your eyes – and have other health benefits too. Cat’s Eyes is a light, refreshing brew with floral and citrus notes,”enthused Mr Conway, whose grandfather started the Dipple & Conway business in 1916"


TV broadcaster and Break patron, Jake Humphrey adds hops to the mash for the Cat’s Eyes centenary celebration ale, while (L to R) James, Damian and Justine Conway of Dipple & Conway Opticians toast its success. Picture Credit Newsmakers PR

The Fat Cat has just been named the Good Pub Guide Beer Pub of the Year for the second year running – and seventh time in total. Colin Keatley, the man behind the Fat Cat phenomenon, was delighted to be part of Dipple & Conway’s 100-year celebrations. Norfolk opticians’ centenary toast brew is a first for the Fat Cat. "It’s a wonderful idea,” he said. “Like ourselves, Dipple & Conway is a very good, well-established local business run by well-known community people. It makes perfect sense to come together for a celebration like this.”            

Mr Keatley, who has been in the licensed trade for over 50 years, said the 4% low gravity beer was very pale with a “hoppy” flavour. It’s a style a lot of people are hankering after; it’s very drinkable – I’d describe it as a quaffer not a sipper.”

Look out for Cat’s Eye – a 4% low gravity pale beer a “hoppy” flavour – at the Norwich Beer Festival October 24-29. In the meantime,Cat’s Eyes is on sale in various Fat Cat family premises. It is also going further afield, with Bateman’s Brewery – which has pubs from Norfolk to Yorkshire, including Lincolnshire, Cambridgeshire, Leicestershire and Derbyshire – taking 16 nine-gallon firkins.

Cat’s Eyes will be available at least through October – and could have a longer run depending on the feedback from customers.


The Cat’s Eyes have it for TV broadcaster and Break patron, Jake Humphrey- Picture Credit Newsmakers PR

Last modified on Tuesday, 27 September 2016 18:03

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