Monday, 26 September 2016 00:00

Norfolk Opticians' Centenary Toast Brew

Written by  Andy Bash
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Launching Dipple & Conway's centenary celebration ale at the Fat Cat Brewery are (L to R) Break charity fundraising manager Martin Green, TV broadcaster and patron of Break Jake Humphrey, Dipple & Conway director Damian Conway Picture Credit Newsmakers PR Launching Dipple & Conway's centenary celebration ale at the Fat Cat Brewery are (L to R) Break charity fundraising manager Martin Green, TV broadcaster and patron of Break Jake Humphrey, Dipple & Conway director Damian Conway Picture Credit Newsmakers PR

The latest ale from Norfolk’s award-winning Fat Cat Brewery, has been produced to celebrate the centenary of independent family opticians, Dipple & Conway. And with Dipple & Conway pledging to donate 10p for every locally-sold pint to Break, the charity’s patron – TV broadcaster Jake Humphrey – was happy to help with the launch. 

As a real ale enthusiast – “as every man from Norfolk should be” – Jake said helping with Cat’s Eyes was a particular pleasure. This is a win-win for everyone. Break makes some money, real ale drinkers get a real treat...and when their eyes glaze over, Dipple & Conway can help them out,” quipped Jake. 

“Real ale is a natural product that tastes good and is good for you,” said Damian Conway, who runs the Norwich, Swaffham and Diss-based Dipple & Conway business with his brothers James and Robert and their families. “It contains trace elements such as zinc and selenium that are good for your eyes – and have other health benefits too. Cat’s Eyes is a light, refreshing brew with floral and citrus notes,”enthused Mr Conway, whose grandfather started the Dipple & Conway business in 1916"

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TV broadcaster and Break patron, Jake Humphrey adds hops to the mash for the Cat’s Eyes centenary celebration ale, while (L to R) James, Damian and Justine Conway of Dipple & Conway Opticians toast its success. Picture Credit Newsmakers PR

The Fat Cat has just been named the Good Pub Guide Beer Pub of the Year for the second year running – and seventh time in total. Colin Keatley, the man behind the Fat Cat phenomenon, was delighted to be part of Dipple & Conway’s 100-year celebrations. Norfolk opticians’ centenary toast brew is a first for the Fat Cat. "It’s a wonderful idea,” he said. “Like ourselves, Dipple & Conway is a very good, well-established local business run by well-known community people. It makes perfect sense to come together for a celebration like this.”            

Mr Keatley, who has been in the licensed trade for over 50 years, said the 4% low gravity beer was very pale with a “hoppy” flavour. It’s a style a lot of people are hankering after; it’s very drinkable – I’d describe it as a quaffer not a sipper.”

Look out for Cat’s Eye – a 4% low gravity pale beer a “hoppy” flavour – at the Norwich Beer Festival October 24-29. In the meantime,Cat’s Eyes is on sale in various Fat Cat family premises. It is also going further afield, with Bateman’s Brewery – which has pubs from Norfolk to Yorkshire, including Lincolnshire, Cambridgeshire, Leicestershire and Derbyshire – taking 16 nine-gallon firkins.

Cat’s Eyes will be available at least through October – and could have a longer run depending on the feedback from customers.

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The Cat’s Eyes have it for TV broadcaster and Break patron, Jake Humphrey- Picture Credit Newsmakers PR

Last modified on Tuesday, 27 September 2016 18:03

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